Our Story
In 2017, two women crossed paths in a company that brought them together—but it was something deeper that truly connected them. A shared passion for creativity, an eye for beauty, and a relentless drive to make something meaningful turned colleagues into lifelong friends (and yes, even procrastination partners during hectic deadlines and caffeine-fueled days).
That’s how our journey began.
Over the years, through shared experiences, challenges, and celebrations, our bond only grew stronger. With over a decade each in the jewellery industry, we’ve honed our craft, learned from the finest, and developed a deep understanding of what makes jewellery not just beautiful—but unforgettable.
From coffee break conversations to midnight brainstorms, a dream slowly took shape: to create a jewellery brand that would be more than just a business. A brand that would reflect not only our love for timeless design and craftsmanship but also the story of our friendship—a tribute to trust, resilience, shared vision, and the art of dreaming big (and occasionally procrastinating creatively).
And so, I’m The Mood was born.
Every piece we design carries a bit of our story—crafted with care, inspired by connection, and built to celebrate relationships that stand the test of time. Whether it’s friendship, love, or self-celebration, we create jewellery that’s meant to last, to be lived in, and to be cherished.
This isn’t just our brand. It’s our bond, our moods, and our moments—turned into beauty.

“From friendship to craftsmanship, I’m The Mood was born to honour every version of womanhood—creative, chaotic, calm, and everything in between. We’re here to design jewellery that moves with your moods and celebrates your journey.”
Sanjana & Anshu
FOUNDERS OF I’M THE MOOD